As Vice President of Corporate Communications for a leading manufacturer of fire control systems, I know a hot opportunity when I see one, so I look forward to trade shows every year as a great chance to get in front of customers and get NOTIFIER'S message across. My role in the process is to oversee logistics, ensuring that things run smoothly and corporate goals and budget considerations are met.

Recently, our marketing team was faced with the task of designing a new booth in the same year that the company was launching an exciting new product line for "vertical markets", both to be unveiled at the premier industry trade show. Our current booth was ten years old and quite outdated, so the plan was to build from scratch. The main challenge was graphics: how to depict the way the new products provide solutions in a variety of building environments, and do so in an appealing, lifelike way. More...