United Technologies Corporations is made up of six companies that provide high technology products to the global aerospace and building systems industries. The company recently was named "most admired aerospace company" by Fortune magazine for the second consecutive year.

I have a dual role as Manager of Marketing Support: I develop and execute trade show exhibits worldwide, and am responsible for managing a standardized corporate exhibit system designed to maintain the integrity of the UTC image, control costs and streamline the exhibit process.

The objective for each exhibit is determined by individual marketing plans. Generally, the divisions operate independently of each other, and sometimes they have competing products or conflicting requirements. Aside from the obvious challenge in demonstrating our high technology products in the trade show forum (we can't exactly land a helicopter on a display table!), I have to balance division branding and getting the divisions to present a unified front when operating in the same booth, from separate booths or even separate shows. More...